Creativity is one of the big points for the reason there has been a large expansion in remixes. Creativity has allowed consumers to express themselves by recreating original songs and adding their own style and flavor to it. By the consumers recreating an original song they are actually creating a remix. Remixing is the process of taking old pieces of text, images, sounds, and video and stitching them together to form a new product—is how individual writers and communities build common values; it is how composers achieve persuasive, creative, and parodic effects. (Kairos) The consumers are now participating in appropriation with the act of creating a remix. The consumer is taking the original and using it for their own use. When the consumer is appropriating they are borrowing, adopting or sampling products to create their own. This has played a major role in media. Examples of remixes could include things such as cover songs, mash-ups, thrift store paintings etc. “In this sense, the rhetorician weighs the positive and negative possibilities of different types of textual appropriation against desired objectives: “If I release the video in this format, could the video be used in this way, and would it be worth their time to do this? And would it be supportive of my objectives for them to do that?” And in this sense, the theorizing of the question of “is it worth the time to do this” calls into question a set of economic and material concerns”( Kairos ). I believe rhetorical velocity plays a major role in remixing. I say so because a lot of songs are created with the thought of someone else recreating it one day. Many could say the songs are created with the thought of composing for strategic re-composition which is creating something with the thought that someday it will be recreated, but it will be recreated the way that you wanted it to be. With the number or remixes rising, people are now displaying participatory culture.
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