For this post i will discuss how Kendrick Lamar used “composing for strategic recomposition” and “rhetorical velocity” in his verse for the song “control” by Big Sean. In his verse he goes on to diss a number of different rap artist in the game. I believe that he did because he was anticipating that rappers will hear his verse and remix the song. The rap game was bought back to life after this song dropped because artist started to come out of nowhere and began making remixes of this song. His verse seemed based on rhetorical velocity. It seemed as if he anticipated how far this will travel in the digital world, how fast someone will remix and re-post this song online, how fast it will travel away from its origins, and how it will be spread online.
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